Multi-masking: What is it and why bother?
Once upon a time, standard masking practice meant smoothing a generic cream or gel formula over your face one evening a week, letting it soak in, and then scrubbing it off. But times have changed. Now, there are more masks available than ever, each with a unique blend of concentrated ingredients that are better at treating specific skin concerns such as dullness, blemishes, dehydration, congested skin or fine lines.
“Skin care isn’t a one-size-fits-all solution for women,” says Pia Ghosh, L’Oréal Paris senior brand manager for skin care. “Especially in Canada, there are different seasons and a smorgasbord of ethnicities. Multi-masking is really cool because it allows you to create a customized solution to address your specific skin needs, area by area.” For best results, women are applying two or more masks to different areas to target competing concerns – for example, dry cheeks and an oily T-zone.